Halloween Business: The top five to own
It’s official, that festive time of year is upon us and there’s no escaping the plethora of Halloween businesses looking to sell you a range of tricks and treats.
As a business owner, you know that with seasonality comes a variety of opportunities to exploit the holidays to get your business noticed and gather even more customers.
The Halloween market was worth over £310,000,000 to retailers in 2016!
Some entrepreneurs even take it further to create entire businesses or product ranges to accompany their existing offerings. You may be new to the seasonal events game, but if you were looking into Halloween business ideas, where’s the best place to start?
You’re in luck! Below is a list of five industries that do fantastically during Halloween. If you can relate any of these to your products or services or find a way to create a start-up in time for the big day then you may find running a Halloween business isn’t so scary after all.
Halloween Business in the fashion industry
In 2015, consumers spent in excess of £155,000,000 on Halloween costumes, make-up and other freaky accessories! So if you’re a clothing retailer looking to make the most of Halloween business trends, this could be the one for you.
Scary clown attire is expected to be especially popular this year due to the release of IT and Game of Thrones costumes are as popular as ever.
If you’re thinking about setting up a Halloween costume business, make sure you do your research into which costumes will be most popular this year and you will reap the benefits.
Halloween Business in the horticultural industry
The jack-o-lantern is symbolic of Halloween festivities in the UK and could be the key to your Halloween business. In recent years the demand for pumpkins has grown considerably – so much so that supermarkets found that they had a shortage in 2014.
The pumpkin industry is worth approximately £6m according to the trade journal The Grocer. To tap into this market, you don’t need to rent expensive business premises or waste money on ads, you just need to find yourself some pumpkins to sell. Some budding entrepreneurs are setting up street corner stalls or doing door to door pumpkin sales.
Why not make this your Halloween Business idea?
Halloween Business in the events industry
This industry covers a much wider spectrum concerning Halloween Business. Business owners will be seeking event planners and venue dressers to give their business a fantastically spooky image. They’ll also want photographers, DJs, waiting staff and special catering.
Over recent years, there has been an increase in the demand for these services on Halloween as this holiday no longer only belongs to children. Teenagers and adults alike go hunting for great events and venues where they can party in full fancy dress with their friends – The perfect excuse to go out and have a good time.
This market is worth approximately £75million! Think about how you can incorporate a sinister touch to your event or events service this year and your Halloween Business should be booming.
Halloween Business in the catering industry
There are many reasons that people buy themed food and drink on Halloween. These include, sweets and cakes for trick or treaters, party food and even just novelty snacks. According to Statista, 52% of Halloween shoppers intend on splashing out on celebratory food and drink. This will equate to about £134,000,000 in consumer spending.
So if you’ve got a flare for baking then this Halloween Business idea may be for you.
Cakes, pies, cookies, sweets and chocolate – The possibilities for bakery items that you could make for Halloween are endless! All you need is a little imagination.
Halloween Business in Restaurants and Bars
EVERYONE loves a good Halloween Party and if you’ve got a venue to hold one, you are going to be in for a lucrative Halloween weekend! Halloween has now been hailed as the UK’s second biggest party night, after New Years Eve, meaning a lot of people are going to out on the town in search of delicious foods and Zombie Cocktails!
Make sure that your bar or restaurant is well decorated, staff are dressed to impress and that you’ve got your quirky Halloween specials at the ready. It’s going to get messy and you’ll have a number of odd items to clean up in the morning but the better the party, the more customers you’ll attract and the more they will spend at your business event.
Even if you think that Halloween is a load of tack, it certainly sells well!