5 Benefits to being an eco-friendly business
The concept of becoming a more eco-friendly organisation is no longer something that can be ignored by businesses. Consumers demand it, governments are enforcing it and the benefits now outweigh the cost exponentially.
With this in mind, we’ve compiled this list of benefits to show you that going green actually makes for good business.
Benefits of being a green business
Attract more customers
It may come as no surprise that ethical spending has experienced huge growth over the last couple of years.
Findings from the Ethical Consumer Markets Report 2017 showed that ethical spending grew by 3.2% in 2018 and still continues to rise. The market for green business is reported to be worth an impressive £81.3 billion.
So, if you don’t want to miss out, promoting green products or ethical practices is a great way to get involved.
A brilliant example of the opportunities presented by this is the increase in popularity of vegetarianism. The number of people who considered themselves vegetarian rose by 30% in the same year, making way for a more diverse restaurant market.
Many restaurateurs, including industry giants such as McDonald’s, have taken advantage of this by adapting their menus to both attract this growing audience and to avoid alienating emerging markets.
Get a better reputation
According to a Cone Communications/ Ebiquity Global CSR Study, 84% of consumers across the world say they seek out responsible products when possible.
Interestingly, 81% of these consumers say that the availability of these products is the largest barrier preventing them from purchasing more.
This suggests that if you are in the ethical product business, customers are actively hunting for you. Make the most of it!
Gain a green edge over competitors
Going green can do wonders for your public image.
Knowing that you are conducting business in an eco-friendly manner allows you to introduce a green slant to your marketing strategy.
By doing this, you’ll gain a significant advantage over your non-environmentally conscious competitors.
Create a healthier workplace
A healthier workplace ties in nicely with becoming a green business because it involves measures such as introducing organic food options into your cafeteria, introducing plants to clean the air or using eco-friendly cleaning products.
Not only that, but making your business a healthier place to be for the people within it can increase productivity and reduce the number of sick days that your employees take by up to 20%.
Save money on your energy bills
Implementing eco-friendly business practices throughout your business can also be a fantastic way to reduce your biggest business overheads.
Simple efficiency measures can make a BIG DIFFERENCE to your energy spend.
To learn more about cost-effective energy saving measures, read our ten top tips to save energy at work.
You can also discover more about the energy fuel mix and green credentials of each of our suppliers if you’re looking for a more considerate gas and electricity provider.