5 Benefits to being an eco-friendly business
Being eco-friendly is no longer something that can be ignored by businesses; consumers demand it, governments are enforcing it and the benefits now outweigh the cost exponentially.
With this in mind, we’ve compiled this list of the benefits to becoming an environmentally friendly business to show you that going green actually makes for good business.
Benefits of being a green business
It may come as no surprise that ethical spending has experienced huge growth over the last couple of years.
Findings from the Ethical Consumer Markets Report 2017 shows that ethical spending grew by 3.2% last year, meaning that the market for green business is now worth an impressive £81.3 billion.
So, if you don’t want to miss out, promoting green products or ethical practices is a great way to get involved.
A brilliant example of the opportunities presented by this is the increase in popularity of vegetarianism. The number of people who considered themselves vegetarian rose by 30%, making way for a more diverse restaurant market.
Many restaurateurs, including McDonald’s, have already picked up on and taken advantage of this by adapting their menus to attract this growing audience.
Get a great green reputation
According to a Cone Communications/ Ebiquity Global CSR Study, 84% of consumers across the world say they seek out responsible products when possible.
81% of these consumers say that the availability of these products is the largest barrier preventing them from purchasing more.
So, if you are in the ethical product business, customers are hunting for you – make the most of it!
Gain a green edge over competitors
Going green can do wonders for your public image.
Knowing that you are conducting business in an eco-friendly manner allows you to introduce a green slant to your marketing strategy.
By doing this, you’ll gain a significant advantage over your non-environmentally conscious competitors.
Create a healthier workplace
A healthier workplace ties in nicely with becoming a green business because it involves measures such as introducing organic food options into your cafeteria, introducing plants to clean the air or using eco-friendly cleaning products.
Making your business a healthier place to be for the people within it can increase productivity and reduce the number of sick days that your employees take by up to 20%.
Save money on your energy bills
Implementing eco-friendly working practices throughout your business can also be a fantastic way to reduce your biggest business overheads.
Simple efficiency measures can make a BIG DIFFERENCE to your energy spend.
To learn more about the most cost-effective energy saving measures that are best suited to your industry, visit our industry energy saving page and select your business type to get started.
You can also discover more about the energy fuel mix and green credentials of each of our suppliers if you’re looking for a more considerate gas and electricity provider.
Looking for more ways to make your customers fall in love with you? Take a look at any of the articles below.