5 Reasons why you need to make your business mobile friendly

In an ever-changing world of technology and evolving consumer habits, one of the biggest hallmarks of modern life is the use of mobile browsing. These days, almost half of your web traffic is likely to come from mobile handsets or tablets.

For this reason, it’s more important than ever to make sure that your business is smartphone and tablet friendly. After all, if customers can’t access your site properly online, you are likely to be missing out on a lot of sales.

If you still need persuading? Here are 5 reasons why you need to incorporate a mobile-friendly strategy into your business.

Your audience can be reached at all hours

The 2017 Deloitte mobile consumer survey tells us that 19% of respondents use their phone often for business purposes outside of working hours. For B2B business, this means that it is becoming easier to communicate with potential customers outside of the typical 9-5 business hours and easier to engage with them in their leisure time (when they are most receptive.)

If you are a B2C business, there’s more good news. Statistics show that 55% users look at their phone within 15 minutes of waking. For most smartphone owners, checking their phone is among the first and last things they do in a day. Learn when your customers are most likely to be online and advertise your products to them during these times. Use clear messages and straightforward adverts and keep the buying process as simple as you can.

Your customers are using mobile more than desktop

In 2016, Statcounter announced that mobile web browsing had overtaken desktop for the first time. This proves that people are now viewing websites on their mobiles more than on a desktop computer, and those without mobile optimised websites are in danger of missing out on half of their potential market online.

Don’t let it be you. Make sure your site is fully optimised for mobile and can be used as easily on a mobile phone as it can on a computer.

Pay per click marketing on mobile is growing

Google has seen the value of advertising clicks decline because of smartphones and last year announced that searches on mobile had overtaken those on the desktop. Total spending on mobile advertising in Britain surpassed the PC in the first half of 2016, while PC sales have nowfallen for eight consecutive quarters; the longest decline in the history of the industry.

Essentially, if your PPC strategy isn’t optimised for mobile, you’re missing out on customers.

Easy call to actions

If your business relies heavily on incoming calls to make a sale, mobile viewing is perfect for you as users can call you straight from your website in just one click.

This immediacy is a massive advantage as customers are taking action in a buying state of mind and are proactively looking to purchase what you are selling.

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Mobile shopping is on the rise

More people than ever before are making purchases via a mobile handset or device. They can do an entire weekly supermarket shop on the bus ride home from work. They can buy a new pair of shoes whilst working out at the gym and wear them the following evening. They can buy a gift online and it will be delivered to the recipient in less than 24 hours.

Society as a whole is becoming more and more time-poor and this is a fact that your business can’t afford to ignore. Your mobile site needs to be simple to navigate, accessible and most importantly, easy to buy from. Your audience needs to be able to find what they want easily and quickly. If your site is clunky, overcomplicated or slow, your audience will spend their money elsewhere.

The bottom line?

If your business’s online presence isn’t optimised for mobile, it’s time to catch up or lose out.

Looking for more ways to make your customers fall in love with you? Take a look at any of the articles below.

customer experience

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